Finnish brand Gugguu makes high-quality, stylish children's clothes that delight with their simple design language and small, playful details. Events of all kinds are an important part of Gugguu's business. Pop-up sales, collection launches and customer events bring together hundreds of visitors. For three years now, Gugguu has ordered the refreshments for these events from Hyväkakku.
– When several hundred people may attend our events, a partner has to be able to meet large demands. Hyväkakku has always delivered the catering just as we wished, says Gugguu's Marketing Director Kirsi-Maria Tölli.
A partner has to be able to meet large demands.
Great taste is the best part
Originally, Gugguu fell in love with Hyväkakku's atmospheric photos and presentation. Gugguu's founder Miia Riekki had noticed Hyväkakku's pictures on social media and showed them to her team. Gugguu got excited: this could be a partner that suits the brand.
– The first order was for a pop-up event at the Valkea shopping centre in Oulu. Soon after that, we organised a big event in Tampere, and conveniently Hyväkakku had just opened its location there. We ordered the refreshments there too, and that's how the partnership got going, Tölli recalls.
Above all, Gugguu values the taste of Hyväkakku's products. Kirsi-Maria Tölli says that nothing has ever been left over from the refreshments at their events – everything has been eaten down to the last slice.
– Of course, the company's flexibility, good service and smooth logistics are also absolutely key, Tölli emphasises.
Hyväkakku's flexibility, good service and smooth logistics are absolutely key.
Gugguu's style shows in the refreshments
Over the years, Gugguu has ordered ”everything imaginable” from Hyväkakku, according to Kirsi-Maria Tölli – cheesecakes, layer cakes, macarons and cupcakes. Hyväkakku has always taken Gugguu's wishes into account. For example, colours matching the collection launches and logo products have been made part of the refreshments.
– Sometimes we throw out some completely crazy ideas, and then Mammu from Hyväkakku calms our enthusiasm a little. But almost everything can always be done, Tölli laughs.
Spring is a busy season in the fashion business. Gugguu's new spring collection has just been released, and the company is heading towards summer full of enthusiasm. At Gugguu, spring is also packed with events, which means several orders from Hyväkakku.
– I can definitely recommend Hyväkakku to businesses and private customers alike. They offer customised products and genuine, delicious flavours for everything from corporate events to family celebrations of all kinds. Efficient, dependable and trustworthy, Kirsi-Maria Tölli sums up.
Gugguu's products are sold in the company's own online shop and at various retailers' locations.